Supercharge Business Growth

Web Design Company In Mississauga

Trendway Marketing is a leading web design agency in Mississauga. Over the years, we have helped several businesses build high-converting websites. We leverage our knowhow and expertise to create custom web designs that tick all the right boxes. Regardless of your industry, we can help you build a solid online reputation with a website that is both beautiful and functional. We understand the principles of web designing, Mississauga and have an unparalleled ability to bring customer vision to life.

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Is your website underperforming? Trendway Marketing can help. Our team can perform an assessment to identify the design elements that are dragging down website performance.

We are not your regular Mississauga web design company. Before starting a web design project, we interview the client to understand their pain points, concerns, and goals. Our team conducts a website audit to identify areas of improvements. Once we have answers to all our questions, our web designers develop a custom web design.

We use advanced web development tools designed to help avoid mistakes and get more done in less time. Our team consists of some of the most knowledgeable and experienced web designers in Mississauga. Our professionals are trained in the use of different website development tools, Their knowhow and experience enables them to come up with innovative solutions to website problems. Every website designer, Mississauga on our team has undergone extensive training and follows web development best practices.

Websites That Turn Visitors Into Customers

We use a range of website development tools and techniques to create lead-generation websites.

WordPress website development

WordPress is the most popular CMS. According to a study, in 2023, almost 46% of websites used WordPress. There are several benefits of the CMS. It is very user-friendly (even for beginners), has hundreds of plugins, and can be used to run complex sites.

Trendway Marketing specializes in WordPress website development. As a leading web design company, Mississauga, we are committed to helping businesses supercharge growth with effective WordPress websites. Our web developers stay on top of WordPress development trends and know the right way to use WordPress plugins.

Wix Websites

Wix offers cloud-based web development services. Millions of web designers and developers around the world use the tool to create beautiful websites.

Our web designers and developers bring years of collective experience of building personalized websites using Wix’s AI tools. With their extensive knowledge, our web designers and developers are able to exploit Wix’s tool to the fullest.

Mobile friendly website

The number of people who browse the internet on their mobile phones is increasing with each passing year. Every business, regardless of its size, needs a mobile friendly website. Without a mobile-friendly website, you are likely to lose customers to competitors.

We help businesses build mobile-friendly websites with faster-loading pages. Our web developers prioritize performance, rethink homepage content, and simplify navigation to turn ordinary websites into mobile friendly websites.

How to Increase Engagement Through Website Design in Mississauga?

An in-depth guide by one of the most trusted web design companies in Mississauga

Discover & Strategize

At Trendway Marketing, we believe that achieving our ultimate goal starts with discovering the path that leads to it. Our process begins with determining every detail about your business, which we use to construct a road to success. Our team follows a rigorous methodology and ensures that each step is executed with care. We conduct an in-depth exploration of our clients' businesses, including the reasons for creating the website, expectations, ultimate purpose, and target audience. It's crucial for us to understand your competitors, their websites, and your budget plan. These details about your business aid us in creating a superb strategy that guarantees the success of your business.

THE WEBSITE DESIGN

In the next stage, we finalize the design and start working on it. Our website development team brainstorms with other teams to come up with new, innovative ideas. We choose eye-catching color combinations and the most appropriate typography, animations, images, and page layout. Our web developers select design elements that improve aesthetics without overwhelming visitors. The ultimate aim is to create a user-friendly website that is easy to navigate.

THE DEVELOPMENT PHASE

In the development phase, we develop an action plan and start working towards project goals. Our web developers use various tools to test ideas and finish their tasks in the most efficient manner. Our content team develops a content strategy and creates fresh, engaging content that answers customer questions or addresses their pain points. Our writers use graphs, pie charts and pictographs to break down complex ideas and concepts. In addition to writing fresh content, we update existing website content. Our web development team adds slideshows and engaging videos to the website. Finally, we develop a prototype of the website and test it on all major browsers. If everything goes according to the plan and the website performs flawlessly, we share the prototype with the client seeking their approval.

LAUNCH & OPTIMIZE

Once we receive the go-ahead from the client, our team starts getting the site ready for indexation. Our web developers and designers make sure that there are no design elements that affect the performance of the website. Our content team double checks content uploaded to the site to ensure that it is unique and error-free. We set up analytics for the website and come up with a strategy to rank the site. Our expert team runs final tests to ensure that the website performs flawlessly.

THE MASTER PLAN

Once our web developers understand the client’s vision, they start exploring different ideas. We develop a roadmap and a plan. During the planning phase, our professionals create wireframes and workflows, explore content ideas, design the website structure, and create flowcharts. Effective planning helps avoid confusion and coordinate the efforts of different departments to eliminate wasteful and overlapping activities. A comprehensive plan lays the foundation for success and helps us finish projects on-time and within budget without compromising quality.

ONLINE PROMOTION

Even an attractive and functional website will fail to serve its purpose if the target audience doesn't know about it. Unlike many other web design companies that wrap up website development projects after launching websites, we go the extra mile and promote websites online. We can take steps to improve your SEO, so your target audience does not have any difficulty finding your site. We know that a one-size-fits-all digital marketing strategy doesn’t work and can develop a tailored digital marketing strategy to drive high-quality traffic to your website.

How to Increase Involvement

Through Your Website Design

Engaging Content

Before creating content, try to understand your target audience. What are their pain points and concerns? What is the nature of information they seek? Once you get answers to your questions, create relevant and engaging content. Use headlines to pique curiosity. Grammatical, spelling, and punctuation mistakes can make you look like an amateur, hurting your reputation. Double check content before uploading content to make sure it is error-free. Instead of trying to stuff keywords, incorporate them naturally into your content. Plagiarism is strictly prohibited. Google penalizes websites with plagiarized content. Use plagiarism tools to make sure your content is unique. When it comes to content, consistency is key. Upload interesting and engaging content regularly (once or twice a week) to keep your brand top of mind.

Rich Media

We use graphics, images and animation to engage visitors and help them understand content better. Multimedia also improves aesthetics. How-to videos educate viewers about products and show the right way to use them. Infographics help present complex data clearly and in a way that a layman can understand. Rich media is more effective than textual content and can help keep visitors on websites longer. It can also improve user experience. That said, it should be used in moderation as multimedia files are larger. Unrestrained use of multimedia can lead to your website slowing down. We make sure that multimedia is not played automatically as it can distract visitors. If required, our team can use accessible multimedia to ensure content is accessible to all visitors including people with hearing and vision impairments.

Effectual Call-To-Actions

Effective call-to-actions improve conversion rate by guiding customers towards desired actions (can be, for example, to buy one of your products or subscribe to your newsletter). Our content writers use actionable language and words and phrases (such as “try it now”, “hurry”, and “get started”)that help create a sense of urgency. We place CTAs strategically to make them stand out. To make CTAs pop, our web designers use contrasting colors (for example a bright color for a white background).

Educating Blogs

Informative blogs provide useful information and can also help you establish your authority. Well-written blog posts can boost brand credibility, improve your company’s reputation, and attract quality traffic to your site. They can convert visitors into customers and customers into brand advocates. Before writing blog posts, our content team makes a conscious effort to understand the client’s target audience.Once our content creators better understand customer behavior and preferences and pain points, they create content that answers customer questions. We use images, videos, and infographics to make content more interesting and easier to read and understand. Before uploading content, we double check content to make sure it is 100 percent unique and error-free.

Integrating social media

With around 5.5 billion users, social media is a force to be reckoned with. Digital marketers use social media to engage their target audiences and promote products and services. Social media integration involves redirecting your social media followers to your website. If done properly, social media integration can boost your marketing efforts. It helps build trust, credibility, brand loyalty and a community and improves brand awareness. Our social media experts are equipped to create custom social media integration strategies. We use a range of social media integration tools designed to improve user engagement. Our web designers make sure that social media buttons placed on websites are clearly visible so users can share website content to social media. We audit our clients’ social media accounts to make sure they align with business goals. Our social media experts use user generated content as social proof to build credibility.

Specific Design for Audience

Before starting a website designing project, our website design team interviews the client to understand their target audience. We design websites according to the needs and preferences of the target audience. When choosing typography, color combinations, and navigation, our web designers consider user needs (including accessibility needs of users with hearing and vision impairments). If you are trying to target youth, we will use bright colors, a mobile-first strategy, responsive design, and interesting visuals.A customer-centric website design improves user engagement and satisfaction, which in turn leads to improved conversion rate.

Mobile Optimization

Studies show that around 62% of online traffic comes from mobile devices. There are several reasons why more people than ever before prefer mobile browsing. A mobile is easy to carry and maximizes user convenience. We cannot emphasize enough the importance of a mobile-friendly website. If your site does not work on mobile devices, your visitors may defect to your competition. We use responsive web design that improves website performance and, consequently, user experience. We are equipped to transform ordinary websites into mobile-optimized websites. If your website takes forever to load, our team can get rid of or redesign the design elements that are dragging down website performance. We can also redesign site navigation to ensure it is easier for visitors to find the information they need. Our team will make sure that the buttons are the right size and placed strategically. High-resolution images can impact website speed. We use advanced compression tools that compress images without affecting their quality.

Appropriate Functionality and Speed

Your website should be easy to navigate and its pages should not take more than three seconds to load. Slow-loading pages and complicated navigation can affect user experience and visitors may abandon the website. If your website is underperforming, our website design and development team can come up with a plan to supercharge it. We will perform an in-depth assessment to understand the factors that affect site speed. Our team will get rid of distracting elements to improve website speed. We will redesign the website menu and navigation if necessary to ensure that your site is accessible.

Happy Customers

This was a no brainer for my company, Maram was easy to work with and captured my business perfectly in the website. They took what I already had and created something completely new and exciting. Definitely recommend Trendway Marketing.

X1A Repair

Need a Custom Website? Look no Further

A custom website can take your business to the next level. Our web designers understand the principles of website design, Mississauga and are equipped to create custom websites. We can manage your website design project from start to end and can also monitor website performance once your site is live. To discuss your requirements with our team, call our office.

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